Website Redesign in 30 Days: Helping Dualite Reach 100,000+ Signups

From strategy to launch, every page, section, and detail focused on driving signups and making Dualite the clear choice for AI-first builders.

A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.

About Dualite

Dualite is a local-first AI builder. Over 100,000 users have built more than 250,000 products on its privacy-first platform. Teams ship code instantly, from browser to production, with no data ever leaving their system.

Outcomes

  • New website designed and launched in Framer in just 30 days

  • Custom SEO development in close partnership with Dualite’s team

  • Website-driven user growth now at 100,000+ signups as of 2025

  • Fast, conversion-focused journeys from homepage to sign-up

  • Hero section optimized through rapid iteration and A/B testing

  • Brand trust reinforced up front with real usage metrics and testimonials

A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.

Information Architecture & Copywriting

We rebuilt the site map for today’s Dualite audience. Fast, direct user journeys guide technical buyers and decision-makers to sign up, discover product highlights, and see proof of scale. Copy is concise and precise, always supporting conversion and SEO performance.

A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.

Design and Technical Delivery

Dualite needed a site that could stand out visually and rank effectively in search. We developed high-contrast, modern visuals. Custom code enhancements addressed SEO priorities, including meta tags, schema, internal links, and improved load speed. We synced closely with Dualite’s SEO specialists throughout the process.

Interactive Hero Sections

To maximize new user acquisition, we tested several hero configurations. We tried direct sign-up CTAs, instant chatbox experiences, and fast paths into the product interface. Each change was tracked for impact. Only the top-performing approach moved forward.

A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.

Homepage and Conversion Funnels

Every page element was designed to keep users progressing through the funnel. Real user numbers and products-built stats were positioned up front. Support pages like Pricing and Testimonials followed, reinforcing trust and guiding users to action.

A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.

SEO Integration and Performance

SEO was at the core of every development round. Working hand-in-hand with Dualite’s in-house SEO team, we delivered a search-friendly site architecture. This led to higher organic visibility and a consistent flow of new, high-intent signups.

Branding and Creative Expansion

Beyond the website, we produced a wide range of creatives to support Dualite’s new brand identity. From social banners to event presentations and product visuals, every asset reinforced their design-forward positioning. This creative suite enabled Dualite to confidently present their refreshed brand at SF Tech Week 2025, connecting with industry leaders on a global stage.

A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.

Conclusion

This project was more than just a design refresh. It was a business growth initiative with real, measurable results. Partnership, rigorous testing, and a tight feedback loop helped us deliver a website that now drives over 100,000 signups and enables 250,000+ products built. The right website does not just look good—it leads directly to growth.

A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.

Do you want UX to be your company's growth engine?

Book a discovery call for a free audit and see how we can help.

maydit

Studio Maydit © 2025 All rights reserved

Do you want UX to be your company's growth engine?

Book a discovery call for a free audit and see how we can help.

maydit

Studio Maydit © 2025 All rights reserved