Making Server-Side Tracking Simple for Non-Technical Marketers
A full product and onboarding revamp driven by behavioral insights from session recordings. We turned PixelFlow into a clearer, simpler, performance-focused experience.
About PixelFlow
PixelFlow helps brands send accurate first-party conversion data to Meta through CAPI and Pixel. It improves event coverage, deduplication, and match quality without changing ad campaigns. The goal is simple: make your ads perform based on complete data, not broken tracking.
Outcomes
Identified a 40 percent onboarding drop-off through session analysis and removed key friction points in Facebook connection and event setup. Redesigned the entire product language to match a non-technical ICP. Revamped the full product experience, redesigning every core surface and widget. Visualized data to clearly showcase uplift, event coverage, and the value of using PixelFlow.
