Within 3 seconds, a first-time visitor knows what the product does, who it's for, and why to care

Your headline leads with the outcome customers get, not the feature you built

The hero visual shows the product in action — not a generic illustration or stock photo

There is one clear primary CTA above the fold, not three competing buttons

Your value proposition is specific enough that a competitor couldn't copy it word-for-word

Each section of the page answers one question the buyer has at that stage

Benefits are concrete ("save 4 hours a week") not vague ("boost productivity")

Your pricing page is self-serve — a visitor can understand cost without booking a call

You show logos, named testimonials, or real metrics before the first scroll

Testimonials include specifics — names, companies, and measurable results

You have a case study or story that walks through a real before-and-after

Security, compliance, or data handling is addressed if it's a buying signal for your ICP

Every major section ends with a clear next step, not a dead end

Your primary CTA copy names the outcome, not just the action ("Start tracking" not "Sign up")

You offer a free trial or low-commitment entry point — not just "Request a demo"

The signup or demo flow takes under 2 minutes and asks only what's necessary

The page loads in under 3 seconds on mobile

Visual hierarchy is clear — the most important elements get the most visual weight

Typography, spacing, and brand are consistent from top to bottom

The page is fully usable on mobile, not just technically responsive