Redefining the standard for server-side tracking and conversion

180+

screens designed across the product

200+

active users as of July 2026

5 months

ongoing design partnership

PixelFlow logo

“Highly recommended for any SaaS company, great team to work with, very detail orientated and worked fast”

Emmett Cooke

Founder at PixelFlow

Client

PixelFlow

Industry

Marketing SaaS

Services

Product

Product

About

PixelFlow sends the conversion data Facebook ads need, straight from a website’s server. No Google Tag Manager and no developer.

PixelFlow sends the conversion data Facebook ads need, straight from a website’s server. No Google Tag Manager and no developer.

We rebuilt the product from the ground up. Eight modules, every empty and error state, and one set of colour and text styles driving both light and dark mode.

We rebuilt the product from the ground up. Eight modules, every empty and error state, and one set of colour and text styles driving both light and dark mode.

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Challenge

PixelFlow’s customers pick it because Google Tag Manager and Stape are too complicated. Then the old dashboard asked them to dig an API key out of Facebook.

PixelFlow’s customers pick it because Google Tag Manager and Stape are too complicated. Then the old dashboard asked them to dig an API key out of Facebook.

Around 40% of people who signed up quit before their tracking ever worked. Some stopped at the Facebook step. Others finished setup and had no idea what to do next.

Every screen had to answer two things. What do I do next, and why does it matter.

“People think, what should I do next? And then they go, why should I do it? That’s a consistent pattern in a lot of places.”

“People think, what should I do next? And then they go, why should I do it? That’s a consistent pattern in a lot of places.”

Emmett Cooke

Founder @ PixelFlow

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