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Product Design

Product Design

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Making Server-Side Tracking Simple for Non-Technical Marketers

A full product and onboarding revamp driven by behavioral insights from session recordings. We turned PixelFlow into a clearer, simpler, performance-focused experience.

A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.

About PixelFlow

PixelFlow helps brands send accurate first-party conversion data to Meta through CAPI and Pixel. It improves event coverage, deduplication, and match quality without changing ad campaigns. The goal is simple: make your ads perform based on complete data, not broken tracking.

Outcomes

Identified a 40 percent onboarding drop-off through session analysis and removed key friction points in Facebook connection and event setup. Redesigned the entire product language to match a non-technical ICP. Revamped the full product experience, redesigning every core surface and widget. Visualized data to clearly showcase uplift, event coverage, and the value of using PixelFlow.

A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.
A business traveler with a suitcase gazes out a large airport window as a plane takes off, symbolizing seamless corporate travel and easy bookings, with an adjacent web interface highlighting travel services and contact options.