Product Design

Product Design

Making Server-Side Tracking Simple for Non-Technical Marketers

A full product and onboarding revamp driven by behavioral insights from session recordings. We turned PixelFlow into a clearer, simpler, performance-focused experience.

Syncrodesk business workspace dashboard interface showing CRM and meetings modules

About PixelFlow

PixelFlow helps brands send accurate first-party conversion data to Meta through CAPI and Pixel. It improves event coverage, deduplication, and match quality without changing ad campaigns. The goal is simple: make your ads perform based on complete data, not broken tracking.

Outcomes

Identified a 40 percent onboarding drop-off through session analysis and removed key friction points in Facebook connection and event setup. Redesigned the entire product language to match a non-technical ICP. Revamped the full product experience, redesigning every core surface and widget. Visualized data to clearly showcase uplift, event coverage, and the value of using PixelFlow.

Syncrodesk platform architecture illustration showing modular workspace system
Syncrodesk founder testimonial about improving operational workflows
Syncrodesk industry selection interface for engineering healthcare retail and education teams
Syncrodesk workspace ecosystem interface connecting CRM meetings and HR modules
Syncrodesk SaaS pricing page interface showing starter pro and custom plans
Syncrodesk security and compliance dashboard interface
Syncrodesk modular workspace system architecture visualization
Syncrodesk industry specific workspace configuration interface
Syncrodesk contact management dashboard interface