Designing a trend intelligence platform that tells brands what to post next

Wave sits in a category where Shortimize, Modash and Glimpse all show you the same thing, rows of social data you have to read and interpret yourself. Zac wanted a product that did the interpreting for you. Something that looks at what is moving across TikTok, Instagram and YouTube, then says here is the trend, here is why it matters, and here is what you should make next.

So every screen got built around helping people execute, instead of just reporting data. We made sure the product feels like it’s living and breathing as social media waves come by.