HubSpot to Framer Migration: Design Freedom Without Losing Your CRM

HubSpot CMS and Framer solve fundamentally different problems. HubSpot's CMS was built to sit inside a CRM and marketing platform. Framer was built to give design teams the fastest path from concept to live page. When teams move their website from HubSpot CMS to Framer, they are not leaving HubSpot. They are separating the website from the marketing infrastructure and using a better tool for each job.

This guide covers why teams make this move, how the hybrid stack works in practice, and how to execute the migration without disrupting your marketing operations or your search rankings.

Why the HubSpot website experience creates friction for growing teams

HubSpot's CMS is built around a template and module system designed to be accessible to marketers without development skills. In practice, anything beyond basic page layouts requires custom module development or significant template customisation. The gap between what a marketing or design team imagines for a page and what they can actually build in HubSpot without a developer is real and grows as the site's ambitions grow.

Page performance is the other consistent issue. HubSpot's website pages carry the JavaScript weight of a full marketing platform. Even well-optimised HubSpot sites tend to score lower on Core Web Vitals than equivalent Framer-built pages because of load that cannot be removed. For teams where search visibility is important or where page speed affects conversion rates, this is an ongoing cost.

Teams that switch describe the same relief: the moment the site moves to Framer, the marketing team can actually build and iterate on pages without opening a support ticket.

The hybrid stack: Framer for the site, HubSpot for everything else

The most important thing to understand about a HubSpot to Framer migration is that you are not choosing between them. You are using each for what it does best.

Framer handles everything visitors see: homepage, product pages, about and team pages, blog, case studies, resource library, landing pages. These are rebuilt in Framer and hosted there.

HubSpot continues handling everything that powers your marketing and sales operation: the CRM and contact database, email sequences and workflows, lead scoring, deal pipelines, form submissions, and reporting. None of this changes when your website moves to Framer.

The connection between Framer and HubSpot is HubSpot's tracking code, which you add to Framer's custom code section in your project settings. This code handles contact identification, session tracking, UTM attribution, and the connection between website activity and HubSpot contact records. It works identically whether your website is on HubSpot CMS, Webflow, Framer, or any other platform.

Choosing between Framer and Webflow as the destination

Most B2B tech teams considering this migration ask the same question: should the website move to Framer or Webflow? Both are good destinations. The answer depends on what your team actually needs.

Choose Framer when your team wants to manage the site themselves after the migration. Framer's visual editor is the most accessible in the industry for non-developers. Marketing and design teams can build new landing pages, update sections, and manage content without needing a developer. The iteration speed is genuinely faster, which matters if your team is running frequent campaigns or testing messaging changes.

Choose Webflow when your content model is complex. If you have multiple CMS collections with relationships between them, a large blog archive, advanced filtering requirements, or deep integration needs with enterprise tools, Webflow's CMS depth handles these better. Webflow also has a longer track record with large-scale content operations and a more mature API.

For most early to mid-stage tech companies where the website is primarily a marketing and conversion tool rather than a content platform, Framer is the right destination.

Migrating HubSpot blog content to Framer

If your HubSpot blog drives meaningful organic traffic, the migration of that content deserves careful, unhurried execution.

Start by exporting your HubSpot blog posts. Cross-reference every blog post URL with Google Search Console to identify which posts have organic impressions, clicks, or external backlinks. These are the posts you handle with the most care.

Set up your Framer CMS collection schema before importing any content. You need fields for title, slug, publish date, author, body content, featured image, meta title, and meta description. Map your HubSpot export fields to these Framer CMS fields. Import content in batches of twenty to thirty posts, verifying a sample after each batch to catch formatting issues or missing fields before they multiply.

HubSpot blog posts typically live at /blog/post-slug. Configure your Framer CMS collection to match this URL pattern. Where URLs change, add 301 redirects in Framer's domain settings before switching your DNS.

Verifying HubSpot integrations on Framer before launch

Before making the DNS switch, verify every HubSpot touchpoint works correctly on the Framer site.

Add HubSpot's tracking code to Framer's custom code settings and confirm it is firing on all pages. Test with a real form submission: fill out a form on the Framer site, confirm the contact appears in HubSpot with the correct data, and confirm the workflow triggers as expected.

If you are embedding HubSpot forms natively, test each form individually. If you are using custom Framer forms that submit to HubSpot via API or Zapier, test the full submission and contact creation flow end-to-end.

Check that your chat widget, if you use HubSpot's, is appearing and functioning correctly on the new site. Most chat configurations carry over without modification but verify before launch.

SEO handling for HubSpot to Framer migrations

HubSpot CMS manages canonical tags and sitemaps automatically. When you move to Framer, these need to be verified and configured manually.

Check that Framer is generating canonical tags correctly for all pages. Pay particular attention to CMS collection pages where multiple URL paths could resolve to similar content. Submit the Framer sitemap to Google Search Console after launch and monitor for coverage errors in the first two weeks.

According to Moz's research on site migrations, the teams that handle migrations most successfully are those that complete the redirect mapping before launch day, not after. Every URL that changes without a redirect in place creates a post-launch cleanup task that costs more time than it would have taken to handle it before.

How Studio Maydit handles HubSpot to Framer migrations

We have run this migration pattern for B2B tech teams and understand both platforms well. Our process starts with an honest audit of what your team actually uses in HubSpot's CMS versus what you use in the broader HubSpot platform. That distinction shapes what gets migrated, what gets restructured, and what stays connected through the integration layer.

We handle the full migration: Framer build, CMS content migration, HubSpot integration testing, redirect mapping, and post-launch monitoring. The goal is a site that feels faster to manage for your team and a HubSpot connection that works exactly as it did before.

If you are considering moving your website from HubSpot CMS to Framer and want to understand what the hybrid stack looks like for your specific setup, book a free 30-minute call with Studio Maydit.