Got questions? We have answers.

We’ve answered most of the questions we get asked so that you’re super-confident before we start working together.

Mostly AI and SaaS teams who have outgrown their design: a site that no longer explains what they do, a product people sign up for but do not stick with, or a launch coming faster than their team can design for. They need senior design without building an in-house team.

Websites and products. For websites: positioning, copy, design, and a Framer, Webflow, or code build that turns visits into demos and signups. For products: research, flows, UI, and a design system, so users get value sooner and engineers have clear designs to build from.

Most of our clients are AI or SaaS companies, so that is where we have the most experience. We also work with other technical products that are hard to explain, using the same process.

A senior designer, assigned from day one, works on your project with Sid, our design lead, who you meet on the discovery call. You talk to both of them directly in Slack and on reviews, and the same people stay with your project from start to finish.

Start with the case studies on the site. On the intro call we will walk you through the projects closest to yours, including some we cannot publish yet.

You work directly with the designers on your project, and you can see progress in Slack and Figma as it happens. At the end of every project, we also give you a written note on what is working well and what we would improve next.

Hiring can be the right call once design is a constant need. Until then, one person rarely covers brand, website, product, and build, and a senior hire can take months to find. We cover all of these from the start, and you can scale us up or down as your roadmap changes.

AI tools are useful, and we use them every day. They are good at producing layouts quickly. The harder part is deciding what your product should say, who it is for, and what will make people trust it, and that is where most of our time goes.

It depends. If you are still deciding what to build, an intro call will help us both see whether design is the right next step. Teams usually get the most from us once they have something concrete: funding, a launch date, or a working MVP that needs better design.

When the scope is still moving but only a fixed price will work, when you need a full naming and identity programme, or when you need your product's code written. We will say so on the first call and point you somewhere better.

Usually a homepage, pricing, about, and feature pages, each built to move the right visitor toward a demo or trial, plus landing pages or a component library if you need them. We agree the page list before we start.

Both. We build marketing sites in Framer, Webflow, or custom code, with the CMS, SEO, and performance set up, so your team can publish updates on their own from launch day.

Yes, with you. We shape the story and write the headlines and sections, and you bring the facts only your team knows. The words are settled before we design each section, so the layout fits what you need to say.

Yes. We regularly take an idea with nothing built yet through research, user flows, and UI, and hand over a design system your engineers can build from directly.

Yes, it is a common starting point for us. We find where people get confused or stuck, tighten the structure so the core actions are clear, bring the visuals into one system, and hand back clean files with notes on what still needs work.

No. We design the product and work closely with your engineers while they build it, with design reviews so what ships matches what was designed. If you do not have engineers yet, we can introduce you to development partners we trust.

Yes. Product work covers web and mobile apps, including onboarding, empty states, and error states, which have a big effect on whether people keep using an app.

Yes. If you have one, we extend it and keep it consistent. If you do not, we build one in Figma so your team can ship new pages and features without starting over each time.

We shape brand direction rather than a full identity programme from zero: the type, colour, imagery, and motion that make your site and product feel like one company. If you need naming and a complete identity system, we will say so and point you somewhere better suited.

Yes, sized to what the project needs. That can be a review of your analytics and session recordings, interviews with a few users, or testing a prototype before anything is built. Testing early helps us find confusing flows before launch.

Yes. We plan motion as part of the page design and build it in Framer, Webflow, or code. If an idea needs a specialist 3D or WebGL studio, we will tell you at the start.

A few in the early stage, so you can react to real options. We then narrow them down to one with you before designing the full pages or screens.

Yes. We check contrast, type sizes, focus states, and keyboard and screen reader basics as part of the normal design and build.

Figma for design and prototypes, Slack for day-to-day conversation, and Framer, Webflow, or Next.js for builds. If your team lives in other tools for tickets or docs, we work in those too.

It depends on scope: a fixed price for a defined project, or a monthly retainer for ongoing work. Book an intro call and we will send a clear quote after hearing what you need.

Yes. Share your budget on the intro call and we will tell you what fits within it. If it cannot cover what you need, we will say so and suggest what to prioritise.

Fixed scope suits work with a clear end point, such as a website, a launch page, or a defined set of screens. A retainer suits design that needs to keep pace with a roadmap that keeps changing.

No. Work is priced by scope or by month, and you know the price before work starts.

You get design every month: new pages, campaigns, product screens, or the system behind them. We work through one active task at a time, ship it, then move to the next, and we can join your team's channels and rituals like part of the team.

Because products change while you build them. It is hard to know every screen before the first user test, so a fixed quote either needs a buffer or a new quote for each change. A retainer lets the design work follow your roadmap instead.

You see what shipped each week, and at the end of each month you get a short written summary of what got done and what is next. If you want to change the scope, pause, or stop, you can.

Yes. A single landing page, an audit, or one core flow is a good way to see how we work before committing to more. Plenty of longer partnerships started that way.

Yes. You can pause, change the scope, or cancel, and there is no long lock-in.

Fixed projects are paid in parts: some upfront to start, the rest at agreed milestones or on completion. Retainers are billed monthly in advance. Everything is agreed in writing before work starts.

You do, on your own accounts, so everything stays yours after we finish. That covers the Framer or Webflow plan, hosting, domains, and any paid fonts or stock. We set it all up and tell you what each one costs before you commit.

An intro call, access to whatever exists already, and one person on your side who can make decisions. Everything else we can pull together as we go.

A focused landing page or homepage usually takes two to three weeks. A full marketing site takes about four to six. Custom illustration, heavy motion, or a custom code build adds time, and we agree the timeline before we start.

It depends on how much there is. The core flows of a focused MVP usually come together in the first month, and a full platform runs longer, which is why bigger products work best on a retainer that keeps pace with engineering.

Usually within a week or two, depending on current projects. Ask on the intro call and we will give you a realistic start date.

Yes, in most cases. Tell us the date on the intro call, whether it is a launch, a demo day, or a board meeting. If it is achievable, we will plan the scope around it. If it is not, we will tell you up front.

Yes, and it is often a good plan. We design the first version so it can grow into the next one, so you can launch sooner without redoing work later.

Yes. Once a page or flow is signed off, your engineers can start on it while we design the next one, so design and build run side by side instead of one after the other.

We quote the new piece separately, so the original plan and timeline stay clear. You decide whether it goes in now or after launch.

The most common causes are slow or scattered feedback, copy and content arriving late, and decisions waiting on someone who has not seen the work. Having one decision maker and keeping feedback in one place helps the most.

With a working session on your product, your users, and where the business is heading. From there we share the plan for the first weeks, set up a shared Slack channel, and get to work.

Mostly through Slack with regular check-ins, and everything happens in Figma where you can comment directly. You always know what is in progress and what ships next.

Usually a kickoff session, a weekly check-in, and someone who can give feedback within a day or two. Everything else happens in Slack and Figma, at a pace that suits you.

We work with teams in many time zones and mostly work async, so work keeps moving without everyone needing to be online at the same time. There is a window each day for live calls when you need one.

Yes, they help a lot. Sites you like, competitors, sketches, and screenshots are all useful, and we will tell you what we would take from each and why.

You can comment directly on the designs in Figma or send notes in Slack. We collect it, ask about anything unclear, and share the next version. Feedback works best when it comes early, is specific, and comes from one decision maker.

Revisions are included within the agreed scope. They go fastest when feedback comes early and in one place, rather than all at the end.

Tell us early, and be as specific as you can. We go back to the options, work out what is not working, and adjust before more is built on top of it. This is why we share directions before polished pages.

Tell us as soon as something feels off. It is much easier to change course early than at the end. If we still cannot get it right, we will tell you honestly and discuss what to do next.

Yes, that is how most product work happens. We join your planning, answer questions as they come up, and review what gets built against the design, so small gaps get fixed before release instead of after.

Yes. We fit around the people you already have, add capacity where it is needed, and leave your team with organized files and a clear system.

Only what helps the work, and only with your permission: usually a test account, view access to analytics, and the current designs. We handle all of it with care, and we sign an NDA if you want one first.

Build-ready Figma files: organized pages, documented components, every state including the less obvious ones, and notes on behaviour, so your engineers can build with as few open questions as possible.

Yes. We review what your team builds, point out where it differs from the design, and help decide what to fix now and what can wait.

Yes. You can send yours before the intro call if you want to discuss details from the start.

You do. Figma files, the Framer or Webflow site, and any code move to your accounts, organized so another team could continue the work on their own.

Yes, as a tool for exploring ideas, imagery, and prototypes, and for speeding up builds. Our designers make the decisions and review everything before it ships.

We agree what success looks like before we start: demo requests, signups, activation, or fewer support questions. After launch we look at those numbers with you and say what moved and what we would try next.

Yes. We set up the CMS so your team can publish posts, pages, and case studies without a developer, and the components are consistent, so small changes stay simple.

Yes. Metadata, page structure, redirects, and page speed are part of every build, so the site is easy to find and quick to load from launch.

Yes. We run a round of fixes before handover, and if something we built is not working after launch, tell us and we will look at it right away.

Fixed projects end with a walkthrough, recorded guides for your team, and a written note on what we would fix next. Plenty of teams then move onto a retainer to keep shipping, but there is no obligation to.

Yes. Most of our longer partnerships are new pages, landing pages for campaigns, experiments, SEO work, and product features after the first launch, usually on a monthly retainer.

We start with the message: who the product is for and why it is better, stated clearly near the top. Then we structure each page around one clear next step and make the proof easy to find.

We show the product working before explaining it. Real screens, short demos, and plain language usually explain more than general claims about AI, so we build each page around the point where a visitor understands the value.

It depends on what is not working. If the structure and message work and the site only looks dated, a refresh is enough. If visitors do not understand what you do, it needs a redesign. We start with an audit and recommend one.

Not if it is done carefully. We map every old address to its new home, keep what already ranks, carry over titles and descriptions, and check it all again after launch.

Yes. We work within your brand and extend it where the website needs more, such as type, imagery, and motion, while keeping it recognisably yours.

Yes. Every page is designed and checked on phones, tablets, and large screens, because for most sites a big share of first visits happen on a phone.

Yes, on their own or as part of a retainer. A good launch page is one of the fastest ways to see how we work.

Framer for rich motion and fast visual edits, Webflow for a large structured CMS your marketers control, and custom code when the site has to connect to your product or data. We recommend one after the intro call and explain why.

Yes. Framer lists us as an official Framer Expert, and Framer is our default for marketing sites when it is the right fit.

Yes, for most marketing sites. We set up the collections, templates, and fields so publishing a new post or case study means filling in a form. If your content needs go beyond what Framer handles well, we will say so before you commit.

Yes. We build the Webflow CMS and components so marketers can add pages, posts, and updates without changing the layout or asking a developer.

Yes. It is usually worth improving the design during the move rather than copying each page as it is. We rebuild the structure so the new site is easier to update, and we keep your addresses and redirects so search rankings carry over.

When it has to pull live data from your product, run logic that a site builder cannot, or meet performance or security needs beyond what Framer or Webflow offer. For most marketing sites, a site builder is faster and easier to keep running.

Next.js and React, with a headless CMS your team can edit, deployed to hosting on your own account. The repository is yours, set up so your engineers can pick it up and extend it.

Yes. Forms, booking links, CRM connections such as HubSpot, and analytics are set up and tested before launch, so leads land where your team already works.

Yes. Most of the work goes into setting expectations, showing what the AI is doing, and handling answers that are wrong, slow, or uncertain, so people trust the output enough to act on it.

We design the parts that are easy to overlook: loading, empty, and error states, clear limits, the ability to undo, and visible reasons for what the product suggests. These are what make people keep relying on it after the first try.

We start from the tasks people come to do rather than the feature list. Then we structure the product so the common path is quick and advanced options are easy to reach, including tables, filters, and permissions.

Yes, and it is often the change that helps most quickly. We look at where new users stall, remove what they do not need on day one, and design a clear path to the point where the product first becomes useful to them.

With an audit tied to your numbers. We look at where people drop off, what support hears most, and what slows your team down, then fix what costs you the most retention first.

In stages. We fix the structure first, then roll out the new design one area at a time, so users get improvements without relearning everything at once and your engineers can ship in steps instead of one large rewrite.

Yes. A working prototype is a good starting point. We keep what works, find where people get lost, and design a version your engineers can build, including the states the prototype does not cover.

Yes. We focus on the flows people see in a demo and in their first real use, so the product looks credible in a pitch and works well when someone signs up.

We build the component library your product and site use, then keep it updated every month as the product changes, so it stays useful to your team over time.

Yes, if it is built for it. We write tokens and usage rules clearly enough for both people and AI coding agents to follow, so generated screens match your brand.

We build the system in Figma, with tokens and documentation your engineers can map straight to code, and we work alongside them while they build the components in your codebase, so the code stays in your team's hands.

The foundations, tokens and core components, are usually usable within the first weeks. The rest grows as your product needs it, which is why we keep it updated every month.