Designing the front door for India’s speech reasoning lab

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1 of 4

AI research labs backed by the Indian govt

7 weeks

Kickoff to public launch

8 days

from first commit to production

“Thanks folks for your tireless support in getting our website launch ready. Appreciate all the help and late night pushes in getting this across the line!”

Suvrat Bhooshan

CTO at Chariot

Client

Chariot

Industry

Frontier AI research lab

Services

Website

Website

Development

About

Chariot is a frontier AI research lab, one of four teams selected under the IndiaAI Mission to build India’s foundation models.

Chariot is a frontier AI research lab, one of four teams selected under the IndiaAI Mission to build India’s foundation models.

We led brand direction, designed the full landing page, and built the production site, including the illustration and motion system that carries the story. Chariot-1 TTS went from private enterprise access to a public research preview after our engagement.

We led brand direction, designed the full landing page, and built the production site, including the illustration and motion system that carries the story. Chariot-1 TTS went from private enterprise access to a public research preview after our engagement.

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Challenge

Chariot had to show world-class text to speech without being read as another TTS company. The site had to reach enterprise buyers, creative professionals and the public at once, and still land as a research lab.

Chariot had to show world-class text to speech without being read as another TTS company. The site had to reach enterprise buyers, creative professionals and the public at once, and still land as a research lab.

We resolved it by leading with the lab and using the model as proof: speech reasoning up front, the TTS demo below it, and the team’s shipped work behind, from the Prime Minister’s Office to Coca-Cola. Chariot-1 reads as the first result of the research, not the business.

“We don’t want people thinking it’s just another TTS company. If you highlight the text to speech too much, that’s an issue. If you don’t highlight it at all, that’s an issue. It’s this balance, which is a challenge.”

“We don’t want people thinking it’s just another TTS company. If you highlight the text to speech too much, that’s an issue. If you don’t highlight it at all, that’s an issue. It’s this balance, which is a challenge.”

Parth Sarthi

Co-founder at Chariot

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