Designing the new website for Mi-VAD, a heart pump the size of a coin.

Visit Website

9 weeks

from kickoff to live site

5 pages

designed and built in Webflow

3+

person team involved

“THANK YOU! It’s very good work guys — simple and elegant. Bravo.”

Ali Mirza

Associate at Mi-VAD

Client

Mi-VAD

Industry

Health-tech

Services

Website

Website

Development

About

Mi-VAD is building a heart pump about the size of a coin. It sits inside the aorta and helps a failing heart keep doing its job, without the tubes and battery packs that come with the devices used today.

Mi-VAD is building a heart pump about the size of a coin. It sits inside the aorta and helps a failing heart keep doing its job, without the tubes and battery packs that come with the devices used today.

We designed and built the full site in Webflow, from the first hero concept through to the day the domain went live. The people behind Mi-VAD are surgeons and engineers from Mayo Clinic and Cornell, with patents granted worldwide. The site had to carry that weight from the very first scroll.

We designed and built the full site in Webflow, from the first hero concept through to the day the domain went live. The people behind Mi-VAD are surgeons and engineers from Mayo Clinic and Cornell, with patents granted worldwide. The site had to carry that weight from the very first scroll.

Challenge

Mi-VAD’s entire pitch rests on being small. The device weighs about 12.7 grams and fits inside an artery, while the HeartMate 3 it competes with is the size of a fist and comes with a driveline and battery packs.

Mi-VAD’s entire pitch rests on being small. The device weighs about 12.7 grams and fits inside an artery, while the HeartMate 3 it competes with is the size of a fist and comes with a driveline and battery packs.

The site talks to two rooms at once. Investors deciding whether this is real, and clinicians deciding whether it is safe. Both form a view of the company before they ever get to the science.

So we built everything around quiet confidence. Wide green hills, one small figure in the middle, lots of open space, and the device revealed slowly on scroll. The page had to feel the way the device works.

“The idea for the brand is for it to feel soft. It’s really soft, warm and human. Away from sort of big tech. It’s targeted at investors.”

“The idea for the brand is for it to feel soft. It’s really soft, warm and human. Away from sort of big tech. It’s targeted at investors.”

Mohsen Mirza

Associate @ Mi-VAD