Designed the website experience for a music tech company.
7 weeks
from kickoff to dev handoff
99/100
Lighthouse performance
2 themes
dark and light, one design system
“They felt like an internal team that understood the culture, the brand, the vision, and had equal skin in the game.”
Kush VarmaFounder @ Armaku- Client
- Sawdust
- Industry
- Music licensing
- Services
- Website
Development
Sawdust is original underground electronic music from Armaku’s studio, licensed directly to brands for their films, content and advertising.
We designed and built the site in Framer. It had to make a dry subject, music rights, feel as considered as the music itself, and explain in one scroll why a single owner means a single license.
Master recordingThe recorded version of the track. Owned by Armaku. Licensed directly to you. No label clearance, no third-party negotiation.
CompositionThe underlying song. Written by named producers under written agreement with Armaku. We hold the publishing rights in full.
Performer rightsThe musicians, vocalists, and session players who performed on the track. All cleared under written agreement. No collective society claims downstream.
Sync licenseThe right to pair the track with your visual content. Granted by us, directly, in your license. No sync agency in the middle.
Public performanceThe right to play the track in public broadcast and paid media. Cleared at source. No PRO clearance required.
ReproductionThe right to copy and distribute the track inside your campaign. Included in your license. No mechanical society filing.
Underlying samplesEvery sample inside every track was made in our studio or commissioned by us under contract. No surprise rights holders. No future claims.Master recordingThe recorded version of the track. Owned by Armaku. Licensed directly to you. No label clearance, no third-party negotiation.
Music licensing was built for a slower world. One track can involve several rights holders, and one signature quietly turns into seven before a brand can use a single note.
Brands had heard every promise from sync agencies and libraries. Sawdust’s difference is structural, since it owns every layer of every track. So the site shows that structure visually instead of a wall of text.
“We need to explain how fragmented the music industry is, without making it only about that, and show how differently we position ourselves”
Kush VarmaFounder @ Armaku
Slow Burn
00:1500:50
Your license price
$01234567890123456789,012345678901234567890123456789
Under $10M, full commercial, single market, 12 months
Company Size
Sawdust launched with a site that makes clearance look as simple as it really is for a brand: one catalog, one owner, one license, cleared end to end.
The scroll explains how licensing works. The catalog lets brands listen before they talk to anyone. The price is on the page from the start. And it comes in dark and light, because who doesn’t like a little variety?
