Summarize with AI
To get your startup mentioned in ChatGPT answers, publish a page for each question your buyers ask, and answer it in the first two sentences using the same nouns the buyer typed. Then check that ChatGPT's search crawler is allowed to read those pages, and get the same plain description of your company repeated on sites you do not own.
For an early-stage AI founder this is the homepage problem moved one step earlier. You know what your product does. An assistant only knows what your pages say, and if they say AI back office for modern practices, it has nothing to match against a buyer who asked for help with prior authorizations. The buyer leaves with a shortlist of three, and you were never in the room where it was made.
Best AI tool for prior authorizations, and three names that are not his
Picture an example. An AI tool drafts prior authorization requests for independent orthopedic practices. It reads the visit note, pulls the codes, fills in the payer's form and flags the questions the payer usually sends back. A practice manager who used to spend her afternoons on hold with insurers now reads a draft and clicks Submit to payer.
One evening the founder opens ChatGPT and types the question his buyers type: what is the best AI tool for prior authorizations at a small orthopedic practice? The answer names three products with one sentence each. One of them is a two-person company he has never met in a deal. His product is not there.
He clicks Sources. The first cited page belongs to a rival. Its title is Prior authorization software for orthopedic practices, and its opening sentence says the same thing and adds who it is for. The second source is a forum thread where a practice manager recommends one of the three by name. The third is a list article in a healthcare IT newsletter that he was never asked to be part of.
Then he opens his own site the way the assistant meets it. The headline reads Less paperwork. More patient care. The subhead reads The AI back office for modern specialty practices. The nav says Platform, Solutions, Resources, Company. The words prior authorization appear once, shortened to PA workflows, on the fourth card of the Platform page. The blog holds three posts: the seed round announcement, a hiring post and an essay called The future of healthcare admin. No page on the site says in one sentence what the product is and who buys it.
He signs up for a tracker and changes nothing on the site
He asks the question four more ways. In one answer his product appears, described as a healthcare automation platform. That is accurate, and it would not make anyone book a demo. He pastes a screenshot of the first answer into the channel he shares with his cofounder. By the weekend he has signed up for an AI visibility tracker that runs a list of prompts every day and emails a chart on Mondays. He asks the agency running his ads whether they do GEO. Not one sentence on the site has changed.
The buyer who typed that question was further along than any visitor from a search ad. She had already named her problem and her kind of practice. Now she books demos with the three names she was given and compares them with each other. The fourth vendor is not rejected. He is simply never considered, and nothing in his analytics records the loss.
That loss lands on runway. Every dollar of ad spend after that moment chases a buyer who already holds a shortlist. Across all sectors, roughly 70 percent of seed companies never raise a Series A, and the median gap between the two rounds is around 616 days. A seed company cannot spend many of those days invisible in the place its buyers now ask first.
Assistants reuse sentences that already exist
Most advice on this topic arrives as a new acronym and a list of files: add an llms.txt, add more schema, buy a GEO tool. We think that is the wrong place to start. Google's own guidance on its AI features says you do not need new machine readable files, AI text files or markup to appear in AI Overviews or AI Mode, and that no special schema is required. The machinery is not what is missing.
What is missing is the sentence. An answer is assembled from sentences, and a model can only repeat a sentence someone wrote. If a page states the answer plainly near the top, the model can lift it, attribute it and move on. If the page opens with a mood, there is nothing to lift, so it quotes the rival who wrote the plain version.
The practice manager who lands on Less paperwork. More patient care. has the same problem as the model. She cannot tell what the product does either. Being legible to a stranger and being quotable by an assistant are the same work, and the stranger is the one who pays you. A site that fixes this for the model fixes it for every human visitor at the same time.
There is one technical check worth doing first, because it can silently block everything else. OpenAI says its OAI-SearchBot crawler is what surfaces websites in ChatGPT search, that sites opted out of OAI-SearchBot will not be shown in ChatGPT search answers, and it recommends allowing the crawler in robots.txt. If anyone on your team switched on a setting to block AI bots, check whether it covers this one. And if your site renders its words with JavaScript, read our note on why crawlers may see an empty page before you rewrite anything.
Put the noun the buyer typed in your first sentence
The buyer's question held three useful words: prior authorization, orthopedic and small practice. The rival's page used all three in its first line. The founder's site used none of them above the fourth card. That gap explains the shortlist better than any tracker chart will.
Here is the before and after for his homepage. Before: Less paperwork. More patient care. The AI back office for modern specialty practices. After: Prior authorization software for independent orthopedic practices. It drafts each request from the visit note and fills in the payer's form, so your staff review requests instead of typing them. The second version is less lovely. It is also the only one a stranger, or a model, can repeat accurately.
Then give each real buyer question its own page. A page for orthopedic practices and one for physical therapy clinics, if both buy from you. A page that answers how long prior authorization takes with and without the tool, with the conditions next to the number. An honest comparison page for the rival buyers name most, built the way our guide to SaaS comparison pages describes. Each page opens with its answer, and each heading is a question in the buyer's words.
What strangers write about you gets weighed too
Two of the three sources in that answer were pages the rivals did not own: a forum thread and a newsletter list. An assistant that finds the same description of a product on its site, in a forum and in a trade newsletter has three agreeing sources. A product described only by itself has one.
So decide on one plain sentence and repeat it everywhere you control: the LinkedIn company page, every directory profile, the founder bio, the boilerplate at the end of every announcement. When each place describes you differently, a model tends to blend them into the vaguest version they share, which is how a prior authorization tool becomes a healthcare automation platform.
Then earn the places you do not control. Send the newsletter writer your one sentence and a screenshot of a finished request. Answer questions where practice managers already ask them, under your own name and saying who you are. Ask your happiest customers to describe the product in their own words in their reviews, and do not hand them a script.
The week of work, in order
- Write down five questions buyers asked on your last ten demo calls, in their exact words, not your paraphrase.
- Ask each one in ChatGPT, Perplexity, Claude and Google's AI Mode. Note who is named and open every cited page. Read only its first two sentences.
- Rewrite your homepage's first two sentences so they carry your category noun and your buyer, as in the before and after above.
- Pick the question where you are missing and a rival is named. Write one page that answers it in its first two sentences, with the question as its main heading.
- Open yoursite.com/robots.txt and confirm OAI-SearchBot is not blocked. Then view the page source and check that your answer sentence is in the HTML.
- Paste your one plain sentence into every profile you control, and send it to two places that already write about your category.
Measuring it without fooling yourself
Assistant answers change from one run to the next, so a daily chart from a tracker moves on noise. Keep your five questions in a document and rerun them on the first of each month, recording who was named and which pages were cited. A quarter of that log tells you more than a quarter of daily percentages.
Search Console will not separate this traffic for you. Google says clicks and impressions from its AI features are counted inside the normal Performance report under the Web search type. What you can do is read the queries. Long, full-sentence questions with impressions and no clicks are the signal, and our post on conversational queries that never click shows how to spot them. For visits that do arrive, set up the AI channel and the one demo form question in our guide to tracking ChatGPT traffic, because many of those buyers will say a chatbot sent them before your reports do.
Dualite had the same gap with human visitors
The problem is older than chatbots. When we worked with Dualite, an AI builder, it was competing with tools that non-technical users could not tell apart. Its CTO said their usage data showed first-time visitors were not grasping who Dualite was fast enough. The site was rebuilt to do that work before anyone opened the product, and the cofounder says the new site gave a better impressions-to-signup ratio. A visitor who understands you in the first screen and an assistant that can describe you in one sentence want the same page.
Studio Maydit designs and builds websites for AI founders in the US, UK and Europe, in Framer, Webflow or custom code. Most of that work is legibility: a homepage and a set of pages that say what the company is, and who it is for, in the first sentence a stranger reads, whether that stranger is a buyer or the assistant reading on her behalf. If you want to compare notes on your own pages, or see who builds sites like this for AI healthtech startups, book a 30-minute call with us.
