Summarize with AI
If ChatGPT has wrong information about your company, it is usually repeating something that is still published: an old product page, a retired pricing page, a launch listing or a directory profile nobody updated. The fix is to trace each wrong answer back to the page it came from and correct that page first, then the profiles that copied it, before you write anything new.
This matters more for an early-stage AI company than for most. Buyers, candidates and investors now ask an assistant what you do before they open your site. You know your product, and you know it changed. The assistant only knows what the web still says about you, and most of that text was written about a company you stopped being.
Three assistants, three companies, none of them yours
Picture an example. Tallo, an invented startup, began as an AI note taker for recruiters. Fourteen months ago it pivoted. It now fills open shifts for home care agencies: when a caregiver calls in sick at 6 a.m., it texts the right replacements, checks their certifications and updates the schedule. The new homepage says that in its first line.
One Sunday the founder asks three assistants the same two questions. What does Tallo do? How much does it cost? The first answer says Tallo records candidate interviews and writes scorecards for recruiting teams. The second says the Solo plan costs $49 a month and includes unlimited interview transcripts. The third describes Tallo as a utility token on a crypto network and adds a line about price swings.
He clicks Sources under each answer. The first cites a post on his own blog, Introducing Tallo: interview notes that write themselves, dated two Januaries ago. The second cites a software review site where his listing still shows the old logo, three reviews from recruiters and a pricing table with a Solo plan and a Team plan. The third cites a coin price tracker. Not one cited page is from the new site.
He ships three new posts and asks again
He drops the screenshots into the team Slack without a comment. By Wednesday the marketer has a plan: three blog posts about home care scheduling, a press release and an llms.txt file. They go live over the next fortnight. He asks the same questions again. The first answer has grown a second sentence: Tallo also offers scheduling features. Recruiting is still the first thing it says.
Meanwhile the wrong answer has reached sales. In one month, an agency owner opens a demo by asking whether the recruiting product is still supported. Another asks whether the $49 plan is still available. Each call spends its first minutes undoing an answer that nobody on either side wrote, and the founder now starts every demo with a short history of the company.
Assistants repeat your oldest pages, not your newest
Most advice treats this as a visibility problem: publish more, add schema, buy a tracker that charts your share of answers. That gets the cause backwards. The assistant did find Tallo. It found too much of the old Tallo, and very little of the new one. Not being named at all is a different job, covered in how to get your startup cited in ChatGPT answers.
Look at what each side has. The recruiting launch post has two years of links pointing at it. The review site copied its wording, so did the launch listing, and so did a newsletter roundup. The new homepage is one page, a few months old, saying something none of those sources say. When sources disagree, the version repeated in more places tends to win. Three new posts do not settle that argument. They add a fourth voice to it while the old pages keep talking.
So the fix starts with subtraction. Nobody inside the company reads the old launch post, because nobody inside the company needs it. They know the pivot happened. An assistant has no way to know that unless the old pages say so, and right now they say the opposite.
Trace each wrong sentence to the page that wrote it
Start with a fact audit, not a ranking check. You are not asking whether you get mentioned. You are asking what is said about you, and where it came from. Keep a short list of fact questions and ask each one in ChatGPT, Claude, Perplexity and Google's AI Mode on the first working day of the month:
- What does [company] do, and who is it for?
- How much does [company] cost?
- Who founded [company], and when?
- Is [company] the same as [the other thing with your name]?
- What changed at [company] this year?
Write each wrong fact down as one sentence, word for word. Then trace it. Open every cited source and find the sentence the answer borrowed. When an answer cites nothing, take a phrase from it that sounds like old copy, such as interview notes that write themselves, and search it in quotes on Google, once on its own and once with site: and your domain. Old phrases lead straight to old pages. Finally, sort your CMS by publish date, oldest first, and read the titles.
You end up with a table of four columns: the wrong fact, the page behind it, who owns that page, and the fix. For Tallo it has eleven rows. Seven of them are pages on Tallo's own domain.
The cleanup, in the order that moves answers
Work from the pages you fully control outward. Each step makes the next one easier, because the outside sites often copy your own wording.
- Retired pricing pages. Anything that still shows an old plan, such as /pricing-2024 or a plan comparison in a help article, gets a permanent redirect to the current pricing page. A price is the fact a buyer acts on, so it goes first.
- Old product and feature pages. Redirect each one to the nearest current page, or rewrite it for what you sell now. Before you remove anything, check which pages still earn search visits, as our guide to repositioning your ICP on your website explains.
- Old launch and announcement posts. Keep them, because they hold the links. Change the title tag and add a dated note in the first line: Update, September 2025. Tallo no longer makes interview notes. It now fills open shifts for home care agencies.
- Help docs, subdomains and old landing pages from past campaigns. These are the pages nobody remembers, and assistants read them anyway.
- Profiles you control: LinkedIn, Crunchbase, the launch listing, review sites, app marketplaces, job boards, founder bios. Ask your investors to update the line on their portfolio page.
- Pages you do not control. Send the writer one corrected sentence and a link to your about page. Keep it short enough to paste.
None of this is new content. Most of it is editing pages that are older than half your team.
Make the about and pricing pages the record
Once the old pages stop contradicting you, give assistants one place that states the facts plainly. That place is your about page, and the pricing page for anything about money.
The about page should name the old product out loud, with a date. Tallo started in 2023 as an AI note taker for recruiters. In September 2025 it became a shift filling tool for home care agencies. Founders often leave the old product off because it feels like admitting a detour. But an assistant holding an old source and a new one needs a sentence that connects them, or it blends the two into something that was never true.
Write it so each fact can stand alone and carries its own condition. The Chariot website, for a speech AI lab, is a useful shape. Its about section says what the lab builds, where the researchers come from and what its first public product is, Chariot-1 TTS. Its benchmark claims sit next to the rater and sample counts behind them. Facts written that way are easy to repeat accurately, by a person or by a model.
On the pricing page, show the current plan names, a line that says when prices last changed, and one sentence that the Solo plan was retired. If a name clash is part of your problem, add one plain line to the about page: Tallo is a software company and has no connection to any token of the same name. If the pivot means almost every page now says the wrong thing, you are past editing and into a website redesign, and the studios that handle rebrands after a pivot are worth comparing.
What a wrong answer costs before anyone visits
The expensive part is that none of this shows up in your analytics. An agency owner who asks an assistant for shift filling software and hears that Tallo is a recruiting tool never visits the site. There is no bounce to measure. The deal was lost one step before your funnel starts.
It lands in the raise as well. The Series A bar for AI startups is around 3.5 million in ARR, up from roughly one million three years earlier (Carta, Q1 2026). A partner who asks an assistant about you before the first meeting and hears the old product hears a company that changed its mind, without the reason why. You can explain the pivot in the meeting. You would rather spend those minutes on the numbers.
What will not change this month
Some wrong answers move within weeks of the cleanup, and some do not. The difference is whether the assistant searched the web for that answer. A Semrush study of US clickstream data found ChatGPT ran a web search on 34.5% of queries as of February 2026, down from 46% in late 2024. Every other answer came from what the model learned during training, which can be well over a year old.
Answers backed by search follow your fixed pages fairly quickly. Answers from training only change when a newer model learns from a cleaner web, and there is no form that asks a model maker to rewrite what it learned about your company. That is why the old pages matter so much: they are what the next model will read. The token with your name will not go away either. All you can do is make the difference easy to state.
So measure the right thing. Count wrong facts per month, not mentions. If the count falls, the cleanup is working, even while one assistant still opens with recruiting.
A pivot leaves a trail of pages that still describe the company you used to be, and your own website is the part of that trail you can cut this week. Studio Maydit designs websites for AI founders in the US, UK and Europe, builds them in Framer, Webflow or custom code, and runs fixed-scope projects in three to four weeks. Start with the fact audit above, and if it shows that the whole site needs to say something new, book a 30 minute call with Studio Maydit.
